The Rise of the Vacation Rental Market in the U.S.

May 7, 2025

The U.S. vacation rental market has experienced significant growth over the past 10 years, according to Grand View Research, driven by evolving traveler preferences and technological advancements. The market has expanded rapidly as more people opt for unique, flexible accommodations over traditional hotel stays. Read on to discover more about the rise in U.S. vacation rentals.


Desire for Personalized Travel Experiences

One of the major factors contributing to this trend is the desire for personalized travel experiences. Modern travelers, particularly Millennials and Gen Z, are choosing spaces that offer home-like comforts and a more authentic connection to their destination. This shift has led to a growing demand for vacation rentals that provide privacy, flexibility, and a sense of local flavor.


Increase in Technological Advancements

Technology has also played a vital role in transforming the vacation rental landscape. Smart home features like keyless entry and automated climate control have enhanced both guest comfort and security. Additionally, vacation rental hosts now benefit from advanced property management tools that streamline operations, simplify bookings, and help create a more customized guest experience.


Consider Reasons for Travel

Wellness travel is another rising trend shaping the market. More travelers are prioritizing mental health, relaxation, and restorative experiences when choosing where to stay. Vacation rentals offering quiet spaces, calming interiors, and access to nature are in high demand. Features like meditation areas, spa-like bathrooms, and outdoor lounging spaces contribute to this wellness-centered approach.


Consider a Beach Hotel

For those seeking a rejuvenating coastal retreat, choosing the right beach hotel is essential. A beach hotel that blends the convenience of a vacation rental with the charm of oceanfront living offers the best of both worlds. At Seashore on the Sand, our beach hotel in Carlsbad, CA provides spacious, fully equipped vacation units just steps from the ocean. Whether you're escaping for a romantic weekend or planning a family getaway, our beach hotel combines comfort, privacy, and a prime location.


As the vacation rental market continues to thrive, understanding these trends can help travelers make more informed decisions. Whether you're looking for high-tech amenities, wellness features, or a beachfront experience, the perfect vacation rental—or beach hotel—can elevate your entire trip. Contact Seashore on the Sand today for more information on our vacation rental units.

The Rise of the Vacation Rental Market in the U.S.